Staufen darf nicht zerbrechen!

In this national solidarity campaign prominent personalities explain why a medieval townscape is worthy of preservation. In the text, each person’s message is conveyed in an individual and authentic speech. In the background of the images, the thread of damage to the city of Staufen is illustrated by massive uplift cracks which are the result of boreholes. Photos of cracks in the walls of buildings are stuck to an imaginary wall with red tape. This tape reoccurs as key design element throughout the whole communication and is consistent with the corporate design. The logo is also set against a red background. The key message “Staufen darf nicht zerbrechen!” (“Don’t let Staufen crumble!”) is a call for a solidarity text message.