Like slowly intensifying sensations, images and sequences, different rooms merge into a harmonious whole in Leica’s concept “Step into Leica”, which is based on a game with perception. The starting point is a visitor who, while looking for a meeting room, enters a different world: he or she is being pulled from a hectic, grey world into the Leica product world. Showroom, shop and meeting rooms as well as a photographic laboratory define a very clear aesthetic design.