stndrd is a Seoul-based branding studio specialised in the development of brand identities and branding strategies. The simple, black-and-white corporate design symbolises its conceptual focus on three branding standards. With reference to these three standards, the coined word mark is composed of the symbols 1st, 2nd and 3rd. The extraction of the numbers 1, 2 and 3 then also stimulates curiosity. The key visual, consisting of one diagonal and two horizontal lines, can be found on all media as a means of differentiation.