“Stop by, anytime” is the core idea behind this packaging for sweets, of which one variety is targeted at older people, the other one at younger people. On the outside, the packages represent a house kept in white, black and one spot colour. People are looking out of the windows, greeting passers-by – older people in orange, younger in blue. The inside of the packages shows illustrations representing a staircase and various rooms. The sweets are wrapped in portion packs designed in black and the respective spot colour.
[Red Dot: Junior Award]
National Taiwan University of Science and Technology, Taipei City, Taiwan
Xiao Wen Su
National Taiwan University of Science and Technology