Among other products, Moccona offers a flavoured coffee range. To communicate the aroma, with its fragility and intangibility, in a poster advertising campaign, the design team created a special pattern language – similar to a visual haiku. Its subtle expressions and details can only be seen for a moment, from a selected position. The central element of the poster is the brand logo, while further elements are situated in a way that reflects their positioning on the packaging design, thus placing the product range centre stage. The glossy print in special colours conveys high quality.