As the market for fast-food restaurants and for consumers has evolved, the design for the Subway brand has been overhauled. The objective was to create a relevant, inspiring expression through the refinement of core visual assets, the creation of new ones, and a cohesive visual identity system. The iconic new system is brought to life across all touch points and has inspired new designs for menus, the website, app, social media, digital ordering and environmental design of the restaurants. Alongside the striking green and yellow colour combination, the redesigned word mark is now more prominent.
Turner Duckworth, London / San Francisco / New York, United Kingdom / USA
Head of Design:
Susie Kang Poteet