A brand identity was developed for SÜDWESTBANK that individually addresses different target groups, focusing especially on upmarket clientele. The claim “Werte verbinden” (Values connect people), in positioning the medium-size private bank, highlights an ambiguity of material and immaterial values. A unique element of the brand design are so-called dialogue boxes – comprised of dialogues of text or image/text that foster communication – which can be applied flexibly to render a vivid experience of identity. In addition, distinctive and authentic imagery connects all communication media. A classic depth-of-field blur symbolises the bank’s proximity to its customers.
SÜDWESTBANK AG, Stuttgart head of marketing Jochen Sautter marketing management Petra Brehm, Stephanie Feger
Keim Identity GmbH, Zürich
Sebastian Mölleken, Mölleken Fotografie<br>[<a href="http://www.moelleken-fotografie.de" target="_blank">home</a>]