Red Dot Design Award
Beverage Packaging, Brand Design

SUNMAI Craft Beer

SUNMAI Craft Beer | Red Dot Design Award

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Emphasising its Asian origins, the identity for the Taiwanese craft beer company SUNMAI has been introduced as a mixture of contemporary design with a touch of German traditional craftsmanship. It reinterprets the Chinese Hanzi character for “3”, taken directly from the new name, to represent the three main ingredients of the authentic beer-brewing process: barley, wheat and rye. Representing the European beer-crafting tradition, the design has adopted the characteristics of the “Flared serif / Spur serif” font style in Western typography and incorporates it into the Chinese Hanzi character for “3”.

Red Dot Design Award

  • Client:
    Long Sun Brewing Co., Ltd., New Taipei City, Taiwan
  • Design:
    Onion Design Associates, Taipei City, Taiwan
  • Creative Direction:
    Andrew Wong
  • Graphic Design:
    Fong-Ming Yang
SUNMAI Craft Beer | Red Dot Design Award