The primary colour of the rectangular logo for this Chinese rice brand is green, symbolising square rice fields. The white words, displayed both in Chinese and Latin characters, mean “They humbly receive nourishment from the earth”. The third word “rice” is written in vigorous calligraphy, and its shape means that the rice field is cultivated criss-crossly. The round red stamp visualises an ancient Chinese word for “goodness”. Two additional types of rice feature orange and violet versions of the logo respectively, which can be applied either horizontally or vertically.