Promotion

Superhobo

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Superhobo is a campaign with the aim of raising money for homeless people after Christmas. Realised as a comic supplement for the Berlin street paper “strassenfeger”, homeless people are depicted as superheroes. In the best Marvel comic tradition, it tells the story of a hobo who acquires a superpower by accident. Endowed with superhuman strength when he downs a beer, he and his sidekick Gutter Girl take on “The Baddies”. When he is close to defeat and the whole city of Berlin is in serious danger, Convenience Store Man saves him by providing a beer in the nick of time.

Credits
  • Client:
    mob e.V. / strassenfeger, Berlin
  • Design:
    Scholz & Friends
  • Marketing Director:
    Andreas Düllick
  • Executive Creative Direction:
    Martin Pross, Matthias Spaetgens, Robert Krause
  • Art Direction:
    Sebastian Kamp
  • Text:
    Stefan Sohlau, Stefan Lenz
  • Photography:
    Johannes Stoll
  • Illustration/Image Editing:
    Stefan Lenz, Artil Studio metagate
  • Account Management:
    Nathalie Zurhold, Julia Czernitzky
  • Agency Producer/Editing:
    Nina Heyn, Daniel Klessig
  • Film Production:
    MovieBrats Films & Animation
  • Music/Sound Design:
    Hastings Audio Network