With these fresh “Homemade Style” soups, Roggenkamp Organics sets new accents in the steadily growing organic food segment. The soups are ready-to-eat and need only be heated up on the stove. The sustainable packaging – in the form of a discreetly branded pot, made of durable enamel, which can be easily rinsed after use and reused for years – creates added value and attracts attention. Hence, the brand establishes itself not only in supermarket refrigerator sections but also in home fridges.
Credits
Client:
Roggenkamp Organics AG, Gütersloh
Design:
Scholz & Friends
head of advertising:
Martin Pross, Matthias Spaetgens
creative direction:
Wolf Schneider, Michael Winterhagen
art direction:
Maja Cerning, Ralf Schroeder, Esther Schwarz, Maria-Michaela Tonn