The 14th issue of the “sushi” magazine is all about “Haltung” (German for “attitude” but also “position”) since it is considered the basis for the development and realisation of creative ideas. It portrays people who possess such an attitude, propose original ideas and have something to say, people such as Juliane Rebentisch, Niklaus Troxler, Erik Kessels, Julius von Bismarck and more. The 300 pages of the magazine alternate between editorial contributions and photo spreads presenting the enormous creative potential of the best of the best and, above all, documenting the award-winning works in the ADC Talent Competition 2012. The spectrum of the individually created layout covers typographic, photographic and illustrational page designs, and thus turns the magazine into a true source of inspiration. Another outstanding feature is that readers literally have to adjust their point of view as the magazine rotates the pages through 360 degrees in layout orientation, making each article or contribution require a different reading position.
Statement by the jury
»The current issue 14 of “sushi” is not only fascinating in that it offers readers an overview of the creative spectrum and sheer richness of design approaches. It is outstanding with regard to the concept of how it visually presents its topic: readers too are asked to have “attitude” and change the “position” of the book little by little in order to read the individual book pages.«
Art Directors Club für Deutschland (ADC) e.V., Berlin