Corporate Design

sutsju

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The product qualities of a handbag, which can be opened with just one hand, served as inspiration for the corporate design of sutsju, a new trend label for designer handbags: The striking, horizontal trail of the logo symbolises the innovative clasp technique of the bags. At the same time, this element creates a link between the words “suts” and “ju”, the phonetic transcription of the English “suits you”. The arch thus brings the two words together, fusing them into a solid unit.

Credits
  • Client:
    Thomas F. Accessories, Bad Rappenau
  • Design:
    idea:com, Pforzheim
  • art direction:
    Alexander Hagmann