Logo

Swedish History Museum

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The Swedish History Museum is one of Sweden’s largest museums, with a collection of more than 10 million individual objects from a history spanning thousands of years. The new logotype was designed to arouse the curiosity of visitors while also fostering interest in Swedish history with the aim of revitalising the museum. The solution is a playful and flexible logo with a logotype that combines serif and sans serif, thus bridging the gap between past and present. Museum artefacts can replace the serif side of the logo, giving the museum a fun and dynamic way to communicate the breadth of its many exhibitions and events.

Credits
  • Client:
    Historiska museet, Stockholm
  • Design:
    Bold, Stockholm
  • Creative Direction:
    Oskar Lübeck
  • Brand Strategy:
    Anna Klingspor
  • Graphic Design:
    Gaioo Phunwut, Lisa Rydell, Oscar Söderberg, Nick Greening
  • Account Management:
    Anette Hildebrandt, Ulrika Wistrand