Red Dot Design Award
Cosmetics Packaging

Swiss Cashmere

Swiss Cashmere | Red Dot Design Award

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These four fragrances by Swiss Cashmere, which are inspired by the scents of Swiss alpine flowers, are presented in a packaging concept that aims at a multilayered overall experience of the products. The heart of the design is the flacon in its pure, crystalline form, featuring a felt cover made of merino wool to match each of the fragrances. These two materials especially convey the naturalness of the ingredients used. Each package contains a seed card that allows customers to grow their own wildflowers, corresponding to the fragrances.

Red Dot Design Award

  • Client:
    Swiss Cashmere, Miami
  • Design:
    Rolf Hering, Hering’s Büro, Kronach
  • Production:
    Oliver Kober, Heinz Glas GmbH, Tettau