Notizbuch / Idea Book

Swop Book

Back

The Swop Book was conceived as frontal attack against the fear of the blank page. With more than one hundred pictures from all possible areas of life, it offers multifarious inspiration. The pictures narrate short tales which help readers to spin their own stories or endings; they entice readers to start scribbling, drawing or writing. The black cover features an eye-catching title design and a ribbon. This book of ideas is complemented by a website that invites “swoppers” to upload and virtually leaf through their own drafts.

Credits
  • Client:
    brandbook.de, Frankfurt/Main
  • Design:
    brandbook.de, Frankfurt/Main
  • creative direction:
    Bernd Griese
  • text:
    Christoph Herold
  • project management:
    Sandra Elm
  • photography:
    Shutterstock
  • production:
    Sabine Kochendörfer