Notizbuch / Idea Book

Swop Book

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The Swop Book believes in the playful power of wild thinking and was conceived as attack on the fear of the blank page. With more than one hundred pictures from all fields of life it wants to replace emptiness with inspiration. The pictures tell little tales to spin off from and invite to scribble, draw or write. The Swop Book is complemented by a website that offers first inspirations for “swopping”, uploaded sketches by users and a virtual edition of the book.

Credits
  • Client:
    brandbook.de, Frankfurt/Main
  • Design:
    brandbook.de, Frankfurt/Main
  • creative direction:
    Bernd Griese
  • text:
    Christoph Herold
  • project management:
    Sandra Elm
  • photography:
    Shutterstock
  • production:
    Sabine Kochendörfer