Under the motto “Stärken entfalten” (Unfolding Strengths), the content of the Symrise annual report 2017 focuses on potential new business fields for this international manufacturer of flavours and fragrances. Starting with the colourful cover motif, succinct imagery is used to introduce interesting product areas in the style of a magazine. The company attaches great importance to knowing exactly where its raw mate-rials are sourced from. For this reason, another particular focus in the report has been placed on the subject of sustainability. With consistent clarity in text and design, the stories talk about the strengths of the individual fragrance suppliers as well as how they will un-fold their strengths even more in the future.