Beverage Packaging, Label Design

Tablers’ Cuvée

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Part of the sales revenue from this limited edition sparkling wine and white wine is donated to an aid project: children from families without money to spend on a holiday will be able to take a vacation and discover their talents in courses. The label design chooses imagery that illustrates the old saying “We won’t leave you out in the rain”. The illustration consists of two parts: an adult giving a balloon to a child, which also serves as an umbrella, and an illustration on the back, in which the child takes off into the air to discover the world. The raindrops on the label are printed with a UV finish.

Credits
  • Client:
    Round Table Deutschland, Wiesbaden, Germany
  • Design:
    Ruska, Martín, Associates GmbH, Berlin, Germany
  • Concept:
    Andrea Tolosano, Paula Cano
  • Consulting/Text:
    Steven Buttlar, The Storybuilders, Eltville, Germany
  • Illustration:
    Paula Cano
  • Creative Direction/Art Direction:
    Roman Ruska
  • Graphic Design:
    Andrea Tolosano, Anina Takeff