The smartwatch is an often used and interesting medium of our digitised lifestyle. The second version of an exclusive collection, the TAG Heuer Connected Modular 45 offers manifold possibilities. Equipped with the latest technology, it features an Intel Atom processor and a comfortable AMOLED touch display. A titanium case and scratch-resistant sapphire crystal lend it a noble appearance. A special aspect of this watch is its modular design, which allows users to change the horns and the strap of the watch to reconfigure it into a “new” look again and again. The TAG Heuer Connected Modular 45 Luxury Kit expands on this choice by also allowing to change the smartwatch module against a COSC-certified manufacturer automatic chronograph movement with Tourbillon function. The latter boasts a titanium carbon case with a diameter of 45 mm, sapphire crystal and a glass bottom. For further customisation, the exclusive kit integrates a brown leather strap with titanium folding clasp as well as a black rubber strap. The straps and the two cases can be swapped easily and without any tools, turning this watch set into the right watch at any time. By creating a bridge between different worlds, the design has emerged as something fascinating and novel.
Statement by the Jury
The TAG Heuer Connected Modular 45 Luxury Kit amazes with the variety of options it offers. It allows users to individually switch between a smart watch, a watch module with a modern electronic interior and a high-quality automatic movement with Tourbillon. Furthermore, this kit also integrates various straps that can also be swapped intuitively. At the same time, it showcases a very high quality and a careful implementation of all details. This is a watch whose design is directed into the future.