Brand Design

Taiwan River Writing Ink

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The branding of this writing set reflects the close bond between man and nature. The basic idea is to imagine inks of various colours as rivers and fountain pens as driftwood in river waters. The objects, which, to a large extent, are handmade with love of details, promote not only an appreciation of the environment but also of Taiwanese writing culture. Furthermore, natural materials accentuate the idea of sustainability. Overall, the visual identity is characterised by a very personal, artistic approach.

[Red Dot: Junior Award]
  • Design:
    Hung-Kuo Hsieh, Chia-Wei Hsiao, Yu-Ju Liao, Yi-Ting Sung, Ching-I Chiang, College of Design, Ling Tung University
  • University:
    Ling Tung University, Taichung City, Taiwan
  • Supervising Professor:
    Jer-Yu Sheu