Red Dot Design Award
Poster

Taiwan’s butterfly orchid

Taiwan’s butterfly orchid | Red Dot Design Award

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This image poster series expresses Taiwanese love for their native country. Native plants such as orchids and the bitter gourd are in the centre of the imagery, which combines appealing landscape motifs with macro images of plants and crystals. Wafts of mist lend the scenes a mystical appeal. In terms of content, the collages communicate Taiwanese virtues such as tenacity, vitality and determination, with the colour white being a linking design element in all motifs.

Red Dot Design Award

Credits
  • Client:
    Proad Identity, Taipei
  • Design:
    Proad Identity, Taipei
  • art direction:
    Jennifer Tsai