Red Dot Design Award
Beverage Packaging

Tanggou – Tassel Liquor

Tanggou – Tassel Liquor | Red Dot Design Award

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“Tanggou – Tassel Liquor” is a Chinese spirituous beverage. The design of the retro-style packaging, which projects an elegant oriental charm, has been inspired by traditional Chinese tassels. Their flowing, sophisticated appeal was translated into the shape of the bottle, which, with its fluted surface, looks like a simplified version of a tassel itself. In this way, the design concept, which is stylishly complemented by a genuine tassel attached to the neck of the bottle and a harmonious colour concept, intuitively becomes apparent to consumers.

Red Dot Design Award