Visual Identity

Tea Funny

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Tea Funny is the largest company to introduce bubble tea to the Russian market. This drink was invented and became very popular on the island of Taiwan in the 1980s. A comprehensive brand relaunch now aims at an expanded target group of young people aged 16-24 in Russia. A simple but varied graphic design was developed for the product. The monochrome design in red has a strong emotional appeal, while the comic-style visuals symbolise the different flavours. A specifically developed font completes the concept.

  • Client:
    Tea Funny World, Moscow
  • Design:
    Ermolaev Bureau, Moscow