With the intention of developing a brand-relevant glass bottle for three sub-brands, a packaging design was created which appeals to young people in particular. As a dominant graphic element, the illustration of a grapevine indicates that this raki is made from fresh grapes. The contemporary, charismatic bottle design is characterised by its consistently concave form as well as elliptical grooves. The two indentations on the sides have been designed for a firm grip, and different colours provide clear brand differentiation.
Mey Içki Sanayi ve Ticaret A.S., Istanbul head of marketing Ece Issever head of advertising Tugçe Özarpacı