The music-marketing programme Telekom Electronic Beats was established in 2000 to interact with young, well-educated, mobile-first audiences in the context of electronic music and their urban lifestyle. The aim was to create sustainable brand engagement. Under the editorial concept of “Music+”, the social media platforms publish content on a daily basis, featuring musicians talking about influences for their creative work as well as lifestyle aspects from art, technology, design, food and fashion.
Sven von Thülen, Daniel Jones, Michael Lutz, Inka Gerbert
Deutsche Telekom AG, Bonn
C3 Creative Code and Content GmbH, Berlin We Are Fellows, Hamburg