Packaging Design, Naming

Terra Firma Coffee

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National Geographic teamed with Café Bom Dia to launch a certified fair-trade coffee brand that obtains their coffee beans from six exotic countries. The gourmet coffee is roasted in a climate-friendly way at a carbon-neutral facility, with the product name Terra Firma paying reference to globalisation. Eye-catching postage stamp designs identifying the respective country of origin adorn the sophisticated, matte-finish brown package. It thus resembles a parcel sent from afar and is reminiscent of past holidays.

Credits
  • Client:
    Café Bom Dia, Miami
  • Design:
    Interbrand, Cincinnati