Online Training

Textile Basics – Stoffe mit Charakter

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Based on clear design and consistent didactics, this e-learning training programme provides sales professionals in the textile industry with the necessary technical knowledge and with important sales arguments. By implementing videos, sound design and close-ups of manufacturer Hugo Boss, the characteristics of high-quality textile fibres can be directly experienced. A whole chapter is dedicated to each textile fibre, which is introduced through a video. Interesting and self-explanatory interactions motivate the user to take part and encourage explorative learning.

Credits
  • Client:
    HUGO BOSS AG, Metzingen
  • Design:
    Bassier, Bergmann & Kindler, Ludwigsburg
  • creative direction:
    Mario Stockhausen
  • concept:
    Christian Rentschler
  • graphic design:
    Marko Vujanic, Nino Morunga
  • project management:
    Nora Cosima Koch
  • photography:
    Felix Burr, Philipp Grolle
  • programming:
    Johannes Wirth