Corporate Film

The All-New Lexus ES

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Lexus, the luxury vehicle division of the Japanese automaker Toyota, launched their new brand slogan “Make Every Moment Remarkable” within Korea in order to emphasise the shedding of its previous image. Six viral films were created that coincided with the launch of the new luxury sedan model, the ES, as a way to help develop the concept of “remarkable moments”. Six creative individuals, ranging from a furniture designer to a contemporary dancer, are presented in six different stories, talking about remarkable moments in their daily lives.

Credits
  • Client:
    Toyota Motor Korea Co., Ltd., Seoul
  • Design:
    designfever, Seoul
  • Account Management:
    Euri Bae
  • Art Direction:
    Juhwan Lee
  • Production Management:
    Giyong Rhee
  • Director:
    Jeewon Seol, Optical Lab, Seoul
  • Director of Photography:
    Kwan Kim
  • Film Editing:
    Been Sung
  • Strategic Planning:
    Hyunjoo Lee, Seongbok Lee