Visual Identity System

The Associated Press

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Committed to integrity, action and independence, the corporate identity of the Associated Press reflects the values of an international news organisation competing dynamically in the digital age. The stencil elements of the original logo were retained. Newly drawn and now standing upright, the AP letters convey integrity while lending a more contemporary feel to the mark. The distinctive red communicates the strength of the news agency and transforms the logo into a powerful element in every environment.

  • Client:
    The Associated Press, New York
  • Design:
    Objective Subject, New York