Social Media Campaign

The Avoracle

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This social media campaign was developed to make the food discounter Lidl known throughout Europe for its range of fresh fruit and vegetables. For this purpose, a playful and original encounter between a big sporting event and an avocado was staged in social media: as part of the 2016 European football championship, the “Avoracle” predicted the outcome of every match on Facebook. In short videos, two hands, each painted in the colours of one of the two competing countries, opened an avocado. The country with the seed was predicted to win the game.

Credits
  • Chief Creative Officer:
    Andreas Pauli
  • Art Direction:
    Jelena Stamenkovic, Anahita Khosravi
  • Client:
    Lidl Stiftung & Co. KG, Neckarsulm, Germany
  • Design:
    Leo Burnett Germany, Frankfurt/Main, Germany
  • Concept:
    Sabine Köhler
  • Creative Direction:
    Benjamin Merkel, Helge Kniess