Information Graphics

The Beautiful Side of the Formula One 2011 Season

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These information graphics convey numbers and statistics of the 2011 Formula One season in an appealing manner. They illustrate what is needed to bring Formula One performance to the racetrack and what kind of logistics are necessary to welcome, serve and satisfy guests and teams alike during the race. Readers are thus given a unique and different review of the Formula One season that goes beyond the ever-same charts usually used. This approach highlights how modern, exciting design can be used to bring even the most boring numbers into the spotlight.

Credits
  • Client:
    Infiniti
  • Design:
    köckritzdörrich GmbH, Reutlingen
  • head of marketing:
    Andreas Sigl
  • creative direction:
    Lutz Suendermann
  • graphic design:
    Berthold Dörrich
  • strategic planning:
    Christian Westenhöfer