Red Dot Design Award
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The Blind See More

The Blind See More | Red Dot Design Award

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“The Blind See More” is the title of this campaign centring on a new tactile examination technique for detecting breast cancer, whereby specially trained blind women examine patients for the smallest of tumours. Their exceptional sense of touch allows them to discover things that remain hidden from sighted people. This overarching idea is translated into an expressive typographic concept. Slogans and texts on posters, flyers and websites are completed using letters from the Braille alphabet, only then creating a new, meaningful whole that conveys the campaign message in a visually impressive way.

Red Dot Design Award

Credits
  • Client:
    discovering hands, Mülheim / Ruhr, Germany
  • Design:
    KW43 BRANDDESIGN / GREY Germany, Düsseldorf, Germany
  • Managing Director Creation:
    Rüdiger Goetz
  • Managing Director:
    Michael Rewald
  • Concept / Design Team:
    Miriam Hugo Jürgen Adolph Tim Liedtke Marc Schäde
  • Account Management:
    Claudine Bosshammer
The Blind See More | Red Dot Design Award
The Blind See More | Red Dot Design Award