Environmental Design

The BrandSpace

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In interaction with architecture and media, the BrandSpace wants to make the brand values, history, business portfolios and the socio-political commitment of the Deutsche Bank accessible. Based on the principle of anamorphosis, the logo was translated into an abstract three-dimensional design and by doing so, a spatial dimension was added to the logo concept which had been developed in 2005. The space-defining dimensions of the Deutsche Bank logo, which builds the setting for an interactive, a reactive and an auto-active media installation, can only be seen from specific sweet spots. The visitor can approach the brand in an explorative manner, based on factual knowledge or at an emotional level.

  • Client:
    Deutsche Bank AG, Frankfurt/Main
  • Design:
    ART+COM, Berlin; Coordination, Berlin
  • creative direction:
    Joachim Sauter, ART+COM; Jochen Gringmuth, Coordination
  • art direction:
    Petra Trefzger, Eva Offenberg, ART+COM
  • project management:
    Gert Monath, ART+COM
  • motion design:
    Christian Riekoff, ART+COM
  • architecture:
    Jeanette Riedel, Coordination
  • media technology:
    Björn Seeger, ART+COM
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