Cosmetics Packaging

The Brooklyn Soap Company – Turning Regular Dudes into Dapper Gentlemen

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The Brooklyn Soap Company is a producer of grooming products for men of natural quality, which strives to be a lighthouse of craftsmanship in an over-industrialised industry. Thus the packaging design has also been reduced to the essential elements: a dark brown bottle and a pump. The black-and-white paper bands have a uniform design; only narrow stripes of different colours indicate the type of grooming product. The masculine look reflects quality consciousness, style and urban confidence.

Credits
  • Client:
    Brooklyn Soap Company, Hamburg
  • Design:
    Brooklyn Soap Company, Hamburg
  • Creative Direction:
    Viktor Dik
  • Graphic Design:
    Linda-Elisa Jacob