Brand Strategy, Brand Design

The Bürgenstock Selection – A new luxury hotel brand for Switzerland

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The brand strategy for the new luxury hotel group “The Bürgenstock Selection” reintroduces traditional Swiss luxury hotels, such as “Hotel Schweizerhof Bern”. The challenge of transferring hotels with a long-standing tradition to the modern age and efficiently differentiating them from the competitors was achieved by a specific brand strategy with a sophisticated design language. The brand design expresses the personality and the history of the hotels, represents luxury and increases the brand recognition.

Credits
  • Design:
    Hotz Brand Consultants, Steinhausen, Zug
  • creative direction:
    Thorsten Traber
  • art direction:
    Anna Fürer