In order to advertise Ikea’s affordable products, this out-of-home campaign focused on a common habit everyone knows. The centre of attention was on chairs because everyone has one particular chair where they just throw their clothes. The funny thing is that when the chair is covered with all that stuff you can no longer see it. So the question is why spend a lot of money on a designer chair when you can’t even see it? Comparing the looks and prices of expensive designer chairs and more moderately priced chairs from Ikea answers this question in a manner that speaks for itself. Both chairs are so overloaded that the only things still visible are their legs, which look astonishingly similar.
IKEA Deutschland GmbH & Co. KG, Hofheim-Wallau, Germany