Music Packaging

The Circle Concept for the Berliner Philharmoniker Recordings

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In 2014, the Berliner Philharmoniker founded its own music label, and in doing so broke new ground in the marketing of classical music. A timeless and elegant corporate identity was developed for the label. The packaging design is derived from the orchestra’s logo and encompasses nearly all music media formats: vinyl, CD, DVD, Blu-ray and downloads. A music book allows lovers of classical music to experience the music of this philharmonic orchestra in an individual way. A handmade vase by the renowned KPM Königliche Porzellan-Manufaktur was created especially for the cover and booklet design and is itself available as a limited edition.

Credits
  • Client:
    Berlin Phil Media GmbH
  • Executive Producer:
    Olaf Maninger, Robert Zimmermann, Felix Feustel (Project Manager)
  • Corporate Design/Product Design:
    Scholz & Friends
  • Executive Creative Direction:
    Wolf Schneider
  • Art Direction:
    Ralf Schröder, Olivier Nowak, Désirée Denner, Jürgen Krugsperger
  • Text:
    Jens Agotz
  • Account Management:
    Yvonne Haupt
  • Production:
    Benito Schumacher
  • Photography:
    Attila Hartwig
  • Illustration/Design:
    Matthias Dotschko, Thomas Wenzel, Königliche Porzellan-Manufaktur Berlin
  • Manufacturer:
    Eberl Print GmbH