Packaging

The Deli Garage Kühlwasser

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This mineral water does not enter the market in glass or PET bottles but according to the design principle of workshop and garage products. It thus seamlessly fits into the unique and witty packaging used by the Deli Garage food label for its product range. The mineral water is available in two kinds and comes filled as “coolant” into canisters reminiscent of those used for cars. Humorous pictograms on the silver or gold sleeve explain the correct use in case of overheating. The strap that connects the lid with the canister allows fastening to a backpack or bicycle.

Credits
  • Client:
    T.D.G. Vertriebs UG (haftungsbeschränkt) & Co. KG, Hamburg
  • Design:
    Kolle Rebbe / KOREFE, Hamburg
  • creative direction:
    Rocket & Wink
  • text:
    Lorenz Ritter
  • project management:
    Ulrike Kirmse