Red Dot Design Award
Cosmetics Packaging

The Divine Series

The Divine Series | Red Dot Design Award

Back Download

The Divine series is an eco-friendly cosmetics line from the brand Beyond. Through unique and amusing packaging design shaped like animals, this series actively delivers the brand message against animal testing. The God of Patches is a mask sheet for skin that is ideal for treating specific spots. The comic-like animals on the packaging highlight each product’s benefit. For example, a panda with black patches around the eyes stands for anti-dark-circle care. The animals’ delighted expressions represent the sense of satisfaction felt after using the product, with a successful solution to the skin problem.

Red Dot Design Award

  • Client:
    LG Household & Health Care, Seoul
  • Design:
    LG Household & Health Care Design Center, Seoul
  • Creative Direction:
    Jong-Il Kim
  • Art Direction:
    Ryu-Young Bog, So-Hee Ju
  • Graphic Design:
    Song-Eun Jeong, Min-Jung Han, Sun-Jae Lee
The Divine Series | Red Dot Design Award