Cinema Spot

The Evolution of Sound – The Revolution of Cinema

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As part of a nationwide change-over from 5.1 to 7.1 surround sound in a major German cinema chain, this cinema spot campaign introduces new vistas of sound and imagery to viewers. It stages and makes audible otherwise unremarkable things and processes. The implementation has consciously avoided the imagery typical of movies shown in multiplex theatres. Instead, it has combined reduced and clear visual compositions with exceptional new sound worlds.

Credits
  • Client:
    Cineplex Deutschland GmbH & Co. KG, Wuppertal
  • Design:
    GUCC GmbH, Münster
  • art direction:
    Carsten Christochowitz, Christian Hund
  • graphic design:
    Jessica Comes
  • music/sound design:
    Thomas Bücker
  • camera:
    Karsten Jäger
  • editor:
    Christian Hund
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