The family farm of the Cheburashkini Brothers runs a modern dairy factory in the Moscow region, which processes dairy products of a highly productive European cattle breed. In contrast to traditional visual codes, the packaging design supports an unconventional product appearance, which is addressed to a target group that values both quality and design. The first letter of each product is the central element of the design, presented in a specially developed, eye-catching sans-serif typeface. For printed text, the Cyrillic version of the Euclid typeface is used. The additional graphic elements are inspired by ancient Slavic symbols.