Food Packaging

The Family Farm of Cheburashkini Brothers

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The family farm of the Cheburashkini Brothers runs a modern dairy factory in the Moscow region, which processes dairy products of a highly productive European cattle breed. In contrast to traditional visual codes, the packaging design supports an unconventional product appearance, which is addressed to a target group that values both quality and design. The first letter of each product is the central element of the design, presented in a specially developed, eye-catching sans-serif typeface. For printed text, the Cyrillic version of the Euclid typeface is used. The additional graphic elements are inspired by ancient Slavic symbols.

Credits
  • Client:
    Cheburashkini Brothers, Moscow
  • Design:
    Ermolaev Bureau, Moscow