The corporate design for the conference “The Future of Leadership (Salon)” in Düsseldorf, Germany, focuses on visualising openness towards thinking in new directions. It illustrates the idea of questioning everything that is known by integrating the familiar and well-known “ad absurdum” into the design. The logo is mirrored, the word “leadership” crossed out and the noble “Salon” placed in brackets. This idea is also continued in the motifs as conventional leadership maxims are caricatured in striking implementations. A black bar crosses out the motifs, while at the same time containing the communicative messages.