Giovanni Rana is an Italian company that produces fresh pasta, named for its founder who established the enterprise in 1962. With a twinkle in the eye, this TV spot recalls the milestones of the company’s development in an entertaining way. The stop-motion animation technique alludes to the origins of film history and corresponds well with the story about the very beginnings of this fresh pasta brand and the idea behind it. The technique is both retro and modern, reflecting the artisanal appeal and modern-day quality of the brand’s products.
Giovanni Rana Deutschland GmbH, Frankfurt/Main
Director Moving Pictures:
Chief Creative Officer:
Antonio S. Barrachina, Wanda Germany GmbH, Hamburg