Cosmetics Packaging

The Homme Line

Back

Behind the brand name “the homme” is a basic skin-care line targeting men in their twenties and thirties. Since this brand consists of two lines, the packaging features different designs. The containers for the Oil Control line are coated in black and blue to express the refreshing sensation and the powerful aspect of the products, whereas the Whitening line is coated in white and pearl to express its intuitive care effect and to lend the product a luxurious appearance. The transition from the shoulder line of the bottle to the base is minimised to enhance the strength and sovereignty of this men’s cosmetics product.

Credits
  • Client:
    It’s Skin, Seoul
  • Design:
    It’s Skin, Seoul
  • Creative Direction:
    In-Bae Kim, Min-Young Kim
  • Graphic Design:
    Eun-Seon Song
  • Product Design:
    Mi-Soo Jung