Promotional Poster

The IKEA RGB Billboard

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These posters visualise an advertising campaign in which a simple billboard was used to illustrate the possibilities offered by IKEA furniture. In order to illustrate that these pieces of furniture are clever solutions – in particular for very small spaces in the home – the billboards feature a superimposition effect applied to three different headlines, colours and light bulbs. When the billboard is illuminated by green light, only the text printed in magenta is legible; bluish-purple light makes the yellow visible; and red light reveals the blue. The poster design thus conveys its message through typographical, attention-grabbing implementation.

Credits
  • Client:
    IKEA Deutschland GmbH & Co. KG, Hofheim-Wallau
  • Design:
    thjnk ag, Hamburg
  • Chief Creative Officer:
    Armin Jochum
  • Creative Direction:
    Bettina Olf, Georg Baur, Torben Otten
  • Art Direction:
    Niko Auf dem Berge
  • Production:
    Dominic Repenning, i made this