Pictogram System

The Impression of Wanyao Ancient Village

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Thanks to its residences, temples and opera stages dating back to the 14th century, Wanyao Village is a major tourist attraction in China. This pictogram system has been developed as a hallmark for the site, featuring places of interest as well as general warnings and information. The concise, simplified motifs can be efficiently used in modern online and offline applications. The implementation remains, however, traditionally inspired and harmonises with the style of ancient folk culture.

[Red Dot: Junior Award]
  • Design:
    Jialing Qian, Hua Fang, Zhejiang University City College
  • University:
    Zhejiang University City College, Hangzhou, China