Red Dot Design Award

The Legend Of The Ship

The Legend Of The Ship | Red Dot Design Award

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Hemp flowers is a special local product of Taiwan's Liuqiu Island. It is a must-have souvenir for tourists. It symbolises the culture, history, economy, hardship and expectations of children in Liuqiu Township. Hemp flowers are the link between the past and the present. It connects the culture, history, economy and the daily hardships of fishermen in Liuqiu Island. Legend has it that a fisherman’s boat carries the memory of the previous generation. The symbolism of this legend is conveyed through the packaging for the hemp flowers. The three different flavours of the hemp flowers are packaged in respective variations of inner packaging, each visually telling a different story. Through these stories, hopefully more people will get to know Liuqiu Island. The packaging also hopes to bring blessings and create an emotional connection between the giver and receiver of this hemp flowers gift.

Red Dot Design Award

  • Institution:
    Asia University, Taiwan
  • Faculty Advisor:
    Prof. Hou Hsiao-Pei
  • Design:
    Chou Ruo-Shin, Tu Ruei-Shan, Wang Ding-Jyun
The Legend Of The Ship | Red Dot Design Award