Corporate Design

The Melodious Corporate Design Relaunch for the Orchestre Symphonique Genevois

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The new brand identity of the Orchestre Symphonique Genevois combines the elegance of classical music with modern means of communication and interactivity. The corporate design breaks the usual boundaries by including acoustic dimensions along with visual aspects: Note heads replace certain parts of the letters of the word mark and a font was developed, which converts text into music. The new brand identity is found in all of the orchestra’s communication media, from corporate stationery to mobile applications.

Credits
  • Client:
    Orchestre Symphonique Genevois, Petit-Lancy, Geneva
  • Design:
    KW43 BRANDDESIGN, Düsseldorf
  • creative direction:
    Max Messinger