Web Special

The new 911 R. Principle of Purity.

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The Porsche 911 R, which was built in 1967 specifically for motor racing, has recently seen a reproduction in a limited edition of just 991 units. In this web special, two Porsche enthusiasts start out to retrace and complete the mountain stage of the legendary Tour de France Automobile of 1969. Visitors are invited to accompany the drivers on the tour by scrolling through the single-page sites, encountering interesting facts on their way. The characteristic red stripes of the sports car were picked up as a key design element of this microsite.

  • Programming:
    Jens Heidl
  • Creative Direction:
    Martin Spies, Uwe Todoroff
  • Concept:
    Michaela Heidl
  • Client:
    Dr. Ing. h.c. F. Porsche AG, Stuttgart
  • Project Management:
    Samantha Armbrust
  • Art Direction:
    Simon Erdmann
  • Design:
    UDG United Digital Group, Hamburg